Headless Commerce

We are all quite aware how eCommerce website designs came into play. 

It was particularly designed to entertain desktop users from around the world. However, fast forward to today, more individuals are now connecting with ecommerce websites through a multitude of devices including smartphones, tablets, tabloids and many other similar tech. In fact, some of these devices don’t even have a screen of its own. For instance, Amazon Echo, Google Home, Dash Buttons and many as such. Today, we know for a fact that there are so many ways shoppers can interact with eCommerce solutions. And as the need increases for better customer interactions so do the architectures change. 

Introducing headless commerce, an e-commerce architecture that allows front end (head) to be decoupled from the backend functionalities giving a more seamless user experience to individuals using ecommerce on multiple platforms. It’s pretty much the same as the headless content management system (CMS), however, it allows businesses to think beyond the traditional storefront, shopping cart and checkouts. It offers a more customized and personalized experience to those who are interacting with the platform through multiple ways. It provides highly customized & seamless purchase journeys, innovative fulfilment options, integrated microservices, assisted sales alternatives and so much more.

Want to learn more about headless commerce & its increasing benefits? Feel free to read on. 

Your Customers Can Have a Highly Customized Experiences

The B2C market is massive and is ever growing at an immense pace. As the particular expectations of the average audience keeps changing, so is the fact that many ecommerce platforms are required to change their approaches to satisfy the needs of the average consumer. Thanks to headless ecommerce, it has become possible. Platforms like Amazon, probably one of the highly recognized e-commerce stores, push updates almost every 12 seconds. Similarly, Netflix, another renowned headless commerce platform changes its code almost a thousand times a day. 

Why is this important? It’s because it’s important to listen to consumer demand. By knowing what your average customer expects from you, you become capable of delivering a more personalized experience to your audience. The kind of experience which more or less they might be expecting from you. Besides, data driven personalization optimizes the experience exactly to the specific needs of the customer. Therefore, the next time an individual visits your ecommerce store, they won’t feel burdened to interact with your brand. Instead, they would have a much better time shopping online. 

You Get Improved Search Visibility 

One of the reasons why thousands of individuals can find your business in the online world is because of your content. Analytics provide you the ability to see what keywords are worth investing your time & budget into. With these keywords properly optimized across the website, you eventually increase the search visibility of your website. We are living in an interconnected age powered by IoT devices, and there are several ways how the average consumer interacts with online platforms. With headless commerce your developers have the expertise to transform the website in a way that it can capture user intent much more effectively. It can then translate that intent in a way that it offers you improved search visibility. 

Do you know that almost 40 percent of the users leave a website if it fails to load up under 3 seconds

Headless commerce takes the front end complexities out of the equation. Back in July 2018, Google announced page speed as an important ranking factor especially for mobile based search results. With less dynamic elements bombarding the front end of a website, developers can seamlessly decrease the page load time by a considerable extent. With headless commerce, you not only get better search visibility but also a very optimized website speed which altogether is great for ranking and bringing in more customers. 

Headless Commerce Make Integration Faster & More Reliable 

Another leading benefit of using headless commerce is that it offers a more optimized integration approach. Developers can integrate API which allow software platforms to easily communicate & foster more effective connections leading to more broader possibilities for data models to be utilized. In other words, we can state that headless commerce technically supports integration more effectively than other such platforms. 

The best example which I can quote here is that of an airplane. Imagine a traditional ecommerce platform is basically a super computer, then headless commerce is simply the central processing unit that powers the entire super computer. You can simply take the CPU out from one super computer and can install it on another. Now imagine if this CPU is a standalone unit through which you can easily connect as many supercomputers as you want. That’s exactly what you get with headless commerce. While the decoupled backend can act as a standalone, the front end can be changed based on whatever you want it to be. All you need is to install a customized API. 

So that’s just about everything you need to know about headless commerce. Did you find this article informational or helpful? If so then leave a comment. 

At Kamsoft Technologies, we work with headless commerce platforms and build highly interactive ecommerce stores for our customers. Are you in need of one for your business? 

Let’s talk 

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